March 4-6, 2019 | The Mirage, Las Vegas

Content Marketing Workshop

The Proven Formula to Successful Content Marketing: Arnie Kuenn

The Proven Formula to Successful Content Marketing: Arnie Kuenn

Monday March 20th, 8:00am – 12:00pm

$195 through February 24th 6th and $295 thereafter through the show *(Please note that this is an add-on price for the Pre-Conference Workshop only. Attendees must be registered for the LeadsCon Conference.) *A light breakfast will also be provided.

Content marketing is no longer a trend, or newfangled strategy; it’s an important part of digital marketing that is here to stay. Come spend the morning with experts from content marketing agency, Vertical Measures, as they share the latest best practices, including an 8-step formula for creating content marketing that drives serious traffic, leads, and sales. Whether you’re in B2B or B2C, enterprise or SMB, these principles work for companies across multiple industries.


In this half-day session, the trainers will guide you through various exercises in an interactive workbook, so you will walk away from the conference with not only a better understanding of content marketing, but action steps that can guide your efforts for months.

1. Strategy Development | The major questions you must answer when creating or revamping your strategy
2. Ideation | How to come up with hundreds of topic ideas painlessly that people are actually searching for
3. Content Creation | A dive into the content formats that are most effective for different goals
4. Optimization | SEO fundamentals are vital, yet often forgotten by even seasoned marketers
5. Promotion | Gain momentum with social media platforms by using paid promotional strategies
6. Distribution | How you can get more eyes on your content through targeted, off-site channels
7. Lead Nurture | Email is a vital component of a content marketing strategy that keeps your relationships alive
8. Measurement | Learn how to decipher your metrics so your data will tell the story of your results

Attend to get real-world advice from an experienced trainer who has been in the trenches and seen what it takes to make content marketing truly work. Plus, you’ll be equipped with even more insights and tools, including:

• Access to additional actionable worksheets and guides
• How to create a culture of content marketing within your organization
• How to align your processes, priorities, and people to drive new business
• Ways to jumpstart your strategy with simple “hacks” that actually work
• Tips on the very best content to create and how to format it

In addition to the interactive workbook, you will access to Vertical Measures’ latest 300-page book that goes into each of the 8 Steps in further detail, Content Marketing Works: 8 Steps to Transform your Business.

Content Marketing Workshop


Content Marketing Workshop

Arnie Kuenn is an internationally recognized SEO and Content Marketing expert, speaker and author. He is the co-author of Content Marketing Works and author of Accelerate. Arnie speaks to and trains thousands of people every year all around the world. He has held executive positions in new technologies and marketing for more than 25 years.  In 2006, Arnie founded Vertical Measures,  a highly respected SEO and Content Marketing agency. In 2008, he founded the Arizona Interactive Marketing Association (AZIMA).

In 2014, he was honored as the Interactive Person of the Year in Arizona and in 2015 entered the Content Marketing Hall of Fame.  You can find Arnie on Twitter, Facebook, Google Plus and LinkedIn


Past attendees have walked away with a thorough understanding and excitement for the content marketing process. Here’s what some have said:

“Arnie’s presentation on Content Marketing was my FAVORITE of the entire conference and the most useful.”

“The content marketing workshop was fantastic! Lots of under the hood tricks to get your content and website noticed.”

“Great presentation. I am now using the research tools, putting content ideas in a spreadsheet, and creating an editorial calendar. This workbook is my new ‘go to’ for my content strategy. Also, thanks for the e-book, this class was worth the price of admission, alone.”

“The pre-conference content marketing workshop was worth every penny the entire conference charged for attendance. Arnie Kuenn, President of Vertical Measures, had a lot of knowledge to drop; and I was struggling to both take notes and forward ideas back to my boss as fast as I was thinking of them.”