Wednesday, March 3, 2015
Keynote: They Ask, You Answer: How to Explode Your Qualified Lead Flow with the Power of Content Marketing
In today’s digital world, consumers are more impatient than ever. They want answers, and they want them immediately. Otherwise, the buying process stops dead in its tracks. In this power-packed presentation, Marcus Sheridan will bring his incredibly popular speaking style to the LeadsCon stage to show how brutally honest and prolific teaching online saved his business and has since transformed many other companies as well. If you’re looking for a simple yet powerful way to immediately generate more traffic, leads, and sales with you digital marketing efforts, this is a session you won’t want to miss.
- Understand how to come up with ever-flowing content ideas that get results
- Learn about the subjects that move the sales needle in every industry—but rarely get talked about
- See how much of an effect great content can have on the sales process when it’s used properly
In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world—www.RiverPoolsandSpas.com .
With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”
Wednesday, March 3, 2015
Keynote: Unlocking the Secrets to Unmatched Lead Conversion—Building a Powerful Sales and Service Platform
We all know that effective marketing and lead generation are among the most important factors to business success. We also know that marketing is one of our largest business expenses, therefore we want to get the most out of every lead-generating dollar. The biggest and most costly mistake commonly made, however, is focusing so heavily on marketing alone to drive our sales that we miss the real key to converting leads into lifetime customers and increased profits—a cutting edge sales and service approach. Join us for a powerful and thought provoking session as Dale Vermillion, 20-year business consultant, trainer and national consumer advocate, provides proven and practical strategies that have helped hundreds of companies maximize lead conversion and generate massive repeat and referral customers. Unlock the secrets that successful companies use and customers desire that lead to capturing market share and creating customer loyalty. Learn powerful tips and unique approaches for mastering sales and service, managing sales excellence and multiplying profitability!
- Learn the importance of unmatched sales and service for high lead conversion
- Understand and apply the “Triangle for Success®” to your business
- Discover effective lead management techniques for sales-based environments
- Realize the value in building a consumer-centric philosophy towards sales and service
- Develop a powerful sales platform and system to maximize lead profitability
- Learn innovative sales approaches and presentations to separate yourself from your competition
- Recognize how to manage the sales and lead process for maximum efficiencies and effectiveness
Dale Vermillion is a 30-year mortgage industry veteran and international business consultant and speaker who has trained over 200 companies and 1,000,000 business professionals. His business, sales and leadership systems have increased results dramatically for every one of his clients. He is a published author and writer and has appeared on FOXBusiness and several national radio and TV programs.
Click here for more on Dale.