By Kieran Kern.
Since its beginning 10 years ago, LeadsCon has been about bringing the best and the brightest together to share insights on keeping marketing funnels full and flowing. One of the key assets garnered from attending are the partnerships that are spawned in the sessions or on the event floor. In 2017, these partnerships are coming to the forefront March 19 & 20 with the Partnership Marketing Summit at LeadsCon Las Vegas.
Founded and sponsored by partnership marketing firm Workbook6, the Summit is an opportunity to access and share valuable content and drive great brands. It is a time for affinity groups and membership associations to engage in meaningful dialogue with publishers. Enabling technology and service providers are expected to see great value from the event, as well. The Summit seeks to be more than a forum; it is an opportunity to create partnerships that will live beyond a typical media buying relationship.
Workbook6 Founder and CEO JT Benton has firsthand experience with the value of proprietary marketing partnerships, pointing to LeadsCon as an instrumental event in building the company’s foundation. “Since joining the digital marketing industry, I’ve been to LeadsCon every year. This is a tightly-knit and supportive ecosystem. WorkBook6’s early success would not be possible without the LeadsCon community. We’re very excited to bring this new event forward.”
Founding and sponsoring the Partnership Marketing Summit is significant for Benton because it brings his company’s mission full circle. WorkBook6 looks to make partnership marketing easier and more efficient. Clients engage the company to help them attract and sign strategic partnerships with highly sought after marketing partners, which include affinity groups, top-tier publishers and even other brands. The Workbook6 process is built to help clients achieve these relationships more quickly and cost effectively than doing it themselves.
“The Summit is great for us because it creates a venue to help make these relationships happen at scale,” he explains. “It’s also an opportunity to meet with interested companies and show the LeadsCon community what we’ve been working on.”
The Partnership Marketing Summit is more than a show and tell; it’s a chance to establish oneself as a thought leader in front of a focused group of senior executives, representing brands, affinity and membership organizations, publishers and service providers. Audience members will make connections and forge partnerships with fellow decision makers holding titles such as GM, SVP, CMO and CEO.
Although the content and networking opportunities already make the event highly attractive, Benton added that attending the Partnership Marketing Summit is also an opportunity to help direct the industry’s path forward. “Our industry is changing, and many marketers are searching for more proprietary and economically viable customer acquisition strategies. Partnership marketing is emerging, quickly, as a solution that’s both aligned and effective. This Summit provides an opportunity to be a part of a new growth community of partners that can make material contributions to one another’s success.”
This Partnership Marketing Summit community will consist of participants from the worlds of direct response, publishers, affinity groups and membership organizations, marketing technology and service providers in roles including senior executives and leaders in marketing, business development and customer experience. Summit attendees will benefit from insights from thought leaders presenting sessions including “Using Data to build Proprietary Partnerships,” “Strategic Media Partnership Deep Dive,” “Affinity Partnership Tactics and Strategies” and “Building an Effective Cross Sale Program.”
Interested attendees, sponsors and speakers should visit the Partnership Marketing Summit site for more information on the Partnership Marketing Summit.
Click here to register for the Partnership Marketing Summit.