Strategic management of IP enhances business performance and provides businesses with distinct competitive advantages in the marketplace. Many online lead generators, however, fail to effectively manage or even use their IP rights to achieve and support their business objectives. This session will cover the basics of how IP rights (i.e. patents, trademarks, copyrights and trade secrets) apply to the business of online lead generation, and how online lead generators can better use intellectual property to maximize their business performance.
Jonathan Pompan (JLPompan@Venable.com)
Justin E. Pierce (JEPierce@Venable.com)
Kristina Schrader (KMSchrader@Venable.com)