LinkedIn (Finally) Rolls Out Conversion Tracking, A Precursor To Retargeting

By LeadsConAdminSeptember 15, 2016

AdExchanger | LinkedIn has finally launched a feature that has been available to marketers on Facebook for three-plus years. LinkedIn rolled out conversion tracking for sponsored content and text ads on Thursday after a serious overhaul of its tech infrastructure. At its most basic level, the feature lets marketers determine if a user converted after clicking or viewing…

Read More at adexchanger.com

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