Growth in local online/digital ad dollars are looking more robust than previously predicted, says market analyst BIA/Kelsey in its latest spending forecast. Digital marketing expenditures between 2015-2020 are expected to rise at a compound growth rate of 12.8 percent. At the same time, traditional advertising revenues will remain flat, BIA/Kelsey projects.
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A few of the topics covered in the report:
– Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
– What lead channels provide the highest quality of leads?
– How well do buyers contact their leads?
– Is the quality of leads increasing or decreasing from year to year?
– And much more.
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