Millennials Prefer Apps to Ads

By LeadsConAdminJune 18, 2015

Those interested in reaching millennials need to realize that the key to mobile marketing isn’t about ads, no matter how snazzy they may be. It’s about apps. Wondering why millennials matter in the first place. According to a study by Oracle, 85 percent of people ages 18 to 34 fit the “Millennial” label, and currently own a smartphone.

Read More at The Ez Texting Blog

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