Mobile Marketers Can Expect Changes In CPA Rates In Q4

By LeadsConAdminOctober 21, 2015

Watch out: costs per action (CPAs) in mobile apps may increase this holiday season. Liftoff, a mobile marketing and retargeting platform, released a Mobile App Engagement Index for Q3 2015 today. The index measures the costs associated with in-app actions, like registering, sharing, purchasing, subscribing and reserving in non-gaming apps including dating, ecommerce, social, travel and utility.

Read More at MediaPost

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