Watch out: costs per action (CPAs) in mobile apps may increase this holiday season. Liftoff, a mobile marketing and retargeting platform, released a Mobile App Engagement Index for Q3 2015 today. The index measures the costs associated with in-app actions, like registering, sharing, purchasing, subscribing and reserving in non-gaming apps including dating, ecommerce, social, travel and utility.
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A few of the topics covered in the report:
– Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
– What lead channels provide the highest quality of leads?
– How well do buyers contact their leads?
– Is the quality of leads increasing or decreasing from year to year?
– And much more.
Learn more here!
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