Mobile marketing with geo-location is not a simple destination

By Michael FerreeJune 3, 2014

A panel of experts at Mobile Marketer’s Mobile Marketing Day March 17 conference in New York was divided on how significant location will be to the future of mobile marketing. What I love the most about industry pundits forecasting the future of location-enabled mobile marketing is almost invariably the talk about all of the “contextually or behaviorally relevant” advertising that could be jammed into the consumer’s day.

Read More at Mobile Commerce Daily

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