Hold the phone mobile advertising has become the core of the digital advertising industry. According to PWC’s 2017 IAB Internet Advertising report, mobile accounted for roughly 57% of the $88 billion in US digital ad spend. This represents an increase of 36% over the prior year. Given this continuing trend line, how should marketing leaders align their approach with this growth as we head into the peak Q4 ad spend season?
Mobile Owns the Lion’s Share of Digital Advertising
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