One thing with the mobile generation that seems to be lost on a lot of marketers is that they are, well, mobile. They move around a lot and, more than likely, they are checking their phones as they do so. Hitting someone where they live is a completely different ballgame than hitting them when they are at a, uh, completely different ballgame. Here are some amazing new services to help you to maximize lead generation on the hyperlocal tip.
Geofeedia – Geofeedia, besides falling prey to the Internet’s love of adding ‘ia’ to things, is one heck of a useful aggregate. The service allows you to analyze targeted social media content right down to the block. You can explore, in real time, exactly where potential consumers are spending their money, what they enjoy and, most importantly, where they are going. Consider this your number one resource for intelligence gathering. Also, if we use the phrase ‘intelligence gathering,’ it makes it seem a lot more espionage-driven than it actually is, which is always cool.
Synthesio – Since you are reading this right now, as opposed to having a highly-paid assistant read it to you, your marketing budget is probably fixed. Making the most out of each and every dollar is something of a holy grail in modern-day lead generation. A lead is good. A great lead is better. Synthesio helps you track high-value conversations in real time across a variety of social media platforms. This, in turn, helps you track down high-value leads who could make some serious wave for your business. Perfect for starting intimate one-on-one conversations.
Echosec – It’s funny. Echosec didn’t even start as a lead generation platform. It was originally intended to assist in law enforcement. In addition to helping nab Johnny Q. Crook, however, the service has been an absolute boon for companies looking to search specific locations for social media messaging, be it in the form of messages, images and even video and audio. Best of all, it specializes in searching through meta-data in digital publications, which allows you to swoop in and make personalized offers to swaths of engaged, could-be customers at the same time. There’s even a free version you can check out to get the gist.
Did this whet your whistle for hyperlocal lead gen? Get a whole lot more info at a keynote called "Lead Gen in a Millennial World: Best Practices for Converting the Always-Connected Generation." It goes down at 2 p.m. Tuesday, March 3. Be there or be Four-square.
Click here to register for LeadsCon Las Vegas 2015.