New Technology Is Fighting Ad Blocking, but the Best Solution May Be Great Content

By LeadsConAdminDecember 30, 2015

The amount of online ad revenue lost this year to ad blockers? $21 billion. Video advertising, which has become the rising power in online advertising, has been hard-hit. Some premium video authors estimate that as much as one-third of their video content isn't reaching streaming audiences. The usage of ad blocking has increased as more consumers install them on their mobile devices where they access videos the most.

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