No Pain, No Gain: Addressing Customer Pain Points to Improve Lead Quality

By LeadsConAdminDecember 23, 2015

Remember the game Guess Who? The objective was simple: You had to guess your opponent’s mystery character before they could guess yours. The catch was that you can only ask binary (yes/no) questions, which were limited to the characters’ physical attributes. If you’re like me, you would start by asking if the character was male or female.

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