No, Solar Doesn’t Have a Customer Acquisition Problem

By LeadsConAdminNovember 1, 2017

There are countless articles and pundits arguing that solar has a customer acquisition problem. And it’s true that, while equipment costs have fallen significantly over the past few years, customer acquisition costs have remained stubbornly high. However, high customer acquisition costs are merely a symptom of the larger issue: The solar customer experience doesn’t put the customer first.

 

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