Optimizing your online marketing spend can be a piece of CAKE

By Christa AvampatoFebruary 16, 2015

Whether you’re an advertiser or a network, you can track your digital advertising’s performance across multiple channels and effectively and efficiently manage multiple digital campaigns. How? Get CAKE. CAKE is a technology platform that takes on the massive task of collecting the copious amounts of data around your digital marketing efforts. Then it extracts and analyzes the pertinent information so that you can assess ROI and take action in real-time to get the results you want.

For advertisers
Knowing and understanding the customer journey of your digital marketing efforts is crucial. You want to know how they found you, what information they accessed to learn more and if, when and why they did or did not become a customer. CAKE will give you data and insights to help you understand the ROI of your digital campaigns by tracking every step of the customer acquisition process. The reporting is customizable and shareable so that your entire team gains access to the data and insights across multiple channels including search, display, email, social, mobile, video, affiliate, direct and shopping. And it can be customized by segment or by user to boot! When it comes to leads, the lead generation and distribution data is automatically collected and validated in real-time.

For networks
Networks are pulled in many different directions by the multitude of advertisers they service. To prioritize all of these customers, networks need deep data to figure out which affiliates and campaigns are most valuable. This insight and data can also help networks figure out which advertising strategies and tactics work best on their platforms so that they can advise and coach other advertisers to be successful. Payouts and affiliate networks are easily analyzed, managed and tracked thanks to CAKE’s sophisticated real-time system. Like advertisers, CAKE’s network customers also have access to customizable reporting and end-to-end lead generation analytics.

Another important feature of CAKE’s system is fraud protection. Given the increased number of data breaches we’ve seen in the last few years, fraud must be top of mind for every data-driven company and industry. CAKE’s fraud detection system monitors and alerts networks to abnormal campaign activity and gives networks a way to immediately take action to protect data and revenue.

We are now in an age when we are swimming, perhaps drowning, in data. CAKE makes it easy to extract the valuable nuggets of information from this mass of data to help you make the financial and strategic decisions that keep your company at the top its digital game whether you’re an advertiser or a network.

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