Industry Wire

How to Build a Successful Relationship with Your Leads Partner

July 16, 2014, by Frank Healy

As an education marketing company, we know that strong business relationships are vital to success. As we work to ensure...

Ten statistics that Underscore the Importance of Email Marketing

July 15, 2014, by John Egan

Email marketing is alive and well – and living in your inbox. Consider this: 58 percent of marketers who responded...

2 More Reasons You Should Stop Buying Leads

July 15, 2014, by Eli Gladden

Last Month I wrote about one big reason to stop buying leads and start generating your own: driving inbound calls....

Generating Leads Through Interactive Apps

July 14, 2014, by Maryann Tobin

In an ever-changing digital world, interactive apps are more than simply a driver in a marketing toolbox. How a user...

3 Steps for Blocking Bot-Generated Leads

July 10, 2014, by Jay Pinkert

It’s a shocking statistic. According to Interactive Advertising Bureau estimates, 36 percent of all Web traffic is fraudulent, and bots...

Is Uber the Ultimate Lead Generation Platform?

July 9, 2014, by John Egan

Uber is an upstart that’s upsetting transportation regulators and traditional taxi operators alike around the US and around the world. This...

How Lead Generation Can Survive ObamaCare

July 9, 2014, by Michael Orefice

The open enrollment period for the Federal health care program or Obamacare is only weeks away and will present numerous...

Why Marketers are Spending Less on Search and More on Performance display

July 8, 2014, by Michael Foster

The only constant in online advertising is change, and this can be seen in search engine marketing these days, where...

Building a Customer Base is More Than Just Buying a List of Names

July 8, 2014, by Maryann Tobin

Building a customer base is more than just buying a list of names Consumers are the driving force behind every...

Getting Ready for the Biggest Performance of Your (Ad) Life

July 7, 2014, by Shahnaz Mahmud

Performance marketing sounds a bit like performance art – something stage-y or showy, or perhaps some sort of weird adrenaline-inducing...

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