Industry Wire

3 Ways to Cut Your Customer Acquisition Costs in Half

July 9, 2019, by LeadsConAdmin

Whether it be pricing challenges, closing tactics or choosing the right salesperson for the job, there are many ways to...

TeePublic Follows Trends and Marketing Metrics

July 8, 2019, by LeadsConAdmin

Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic's strategy to connect with...

Your Mobile Marketing Strategy Has To Keep Up With Technology

July 4, 2019, by LeadsConAdmin

It's not just the channels and partners that change your strategy, but also how technology changes, making previously impractical tasks...

How Digital Advertising Markets Really Work

July 1, 2019, by LeadsConAdmin

The same digital ad, on the same website, at the same time, has a different value depending on the consumer...

Is “Direct-To-Consumer” A Bad Word

June 27, 2019, by LeadsConAdmin

The term "direct-to-consumer marketing" once conjured pictures of direct mail, billboards and late-night infomercials. Fast forward to today, where disruptor...

Avoiding B2B Marketing and Sales Disconnect with Connect to Convert Speaker Natalie Zensius

June 26, 2019, by LeadsConAdmin

Chief Marketer B2B marketing and sales departments are on the same team, even if it doesn't always seem that way....

8 Social Media Marketing Stats You Shouldn’t Ignore

June 25, 2019, by LeadsConAdmin

When it comes to social media marketing, there's a lot of misinformation, and a ton of unrealistic expectations set as...

ABM: Four Trends to Watch for Better B2B ROI in 2019

June 24, 2019, by LeadsConAdmin

Just how effective is account based marketing (ABM)? According to the 2018 ABM Benchmark Study by ITSMA and the ABM...

Five MarTech Tools That Can Help Drive Campaigns And Increase Conversions

June 20, 2019, by LeadsConAdmin

Marketing technology that automates lead generation, optimizes processes, and brings organizations into the 21st century is top of mind for...

From Town Squares to Living Rooms: Why Marketers Need to Embrace New Digital Approaches

June 19, 2019, by LeadsConAdmin

Facebook and Google are making sweeping transformations to their respective platforms, shifting from content consumption to communication. According to Barry...

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