Industry Wire

Growth In Subscriptions: 8 Reasons for the Explosion

August 20, 2019, by Ray Schneeberger

The subscription market has grown by more than 300% over the past seven years, according to data published by subscription...

Email Marketing Hacks And Stats (Infographic)

August 19, 2019, by LeadsConAdmin

  Open up your email on any given day, and you’ll see a flood of marketing messages. Do you read...

Better B2B Marketing: 5 Tips for Improving Engagement (and ROI)

August 15, 2019, by LeadsConAdmin

Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty...

GDPR: What Marketers Should Know

August 14, 2019, by Jodi R. Daniels

GDPR. It’s the acronym we’ve all been hearing so much about. The General Data Protection Regulation (GDPR), is the EU’s...

Direct Mail: 7 Tips for Making the Most of the Post

August 13, 2019, by LeadsConAdmin

Marketers are constantly shifting dollars toward digital channels, but don't count direct mail out just yet. The USPS reports that...

Federal Data Broker Registration Bill Introduced at Insistence of FTC

August 12, 2019, by Richard Newman

On July 30, 2019, Sens. Peters and McSally introduced S.2342, a bill to provide for requirements for data brokers with...

Lead Generation: Copywriting Quick Tips

August 8, 2019, by LeadsConAdmin

Got leads? Of course you do! But you want more. And you want them to be highly targeted! And the...

As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche

August 7, 2019, by LeadsConAdmin

Data-driven marketers don’t like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren’t...

15 Ways to Generate Sales Leads if You Don’t Have Marketing Support

August 6, 2019, by LeadsConAdmin

Lead generation is a top challenge for 61% of marketers. As generating sales leads ideas can be a challenging task...

How to Use Twitter as a Lead Generation Machine

August 5, 2019, by LeadsConAdmin

Twitter can be a robust means of connecting with new audiences, but these visitors will need a lot of persistent...

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