Publishers Weigh Options To Combat Ad Blocking

By LeadsConAdminOctober 1, 2015

AdExchanger | With ad blockers increasingly available on mobile devices and adoption increasing, especially among millennials, publishers can't ignore the issue anymore. But what, exactly, are their options? First, publishers must figure out the extent ad blocking happens on their site – which varies dramatically based on audience composition and the type of site.

Read More at adexchanger.com

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