Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out certain types of unacceptable ads. On the one hand, such a feature could help weed out the types of irritating ads that drive consumers to avoid online advertising in the first place, they say.
Aaron Opfell is an author, speaker, and CEO of SearcherMagnet, a rapidly growing Internet Ad agency. Google Adwords & Google Analytics certified, Aaron has over 8 years experience in Online Marketing & Advertising across Search Engine Optimization, PPC, Email Marketing, Display/Banner Advertising, Affiliate Marketing and more.
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