Publishers Weigh Pros and Cons of Potential Google Ad-Blocking Feature

By Aaron OpfellApril 26, 2017

Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out certain types of unacceptable ads. On the one hand, such a feature could help weed out the types of irritating ads that drive consumers to avoid online advertising in the first place, they say.

Read More at The Wall Street Journal

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