Q&A: Avnet’s B2B Journey to Reach Millennials

By LeadsConAdminJuly 12, 2017

Our Take:

Electronic components distributor Avnet recently went through a major rebranding to engage new prospects and customers, including Millennials. Next month, at B2B LeadsCon’s Connect to Convert, CMO Kevin Sellers will share how the Fortune 500 is positioning itself as a resource for entrepreneurs, manufacturers and makers at every point in the design process.

Sellers was recently a featured speaker at our recent virtual event, Marketing to Millennials 2017 (now available on-demand). A number of attendees had interesting questions following his session—here’s a selection of his answers to those queries.

Read More at Chief Marketer

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