Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that reallymeans.
At B2B LeadsCon’s Connect to Convert, Aug. 21-23 in New York, Ruth Stevens, president, eMarketing Strategy, will moderate “When Data Met Content,” a panel discussion looking at the relationship between sales and marketing, and how the two work together in successful B2B organizations.
Connect to Convert 2019: 4 Trends in MarTech Market Diversification
October 21, 2019, 12:55 pm
A Shark’s Perspective – Live from Connect to Convert (A Podcast Interview with Elizabeth Rose)
October 14, 2019, 8:00 am
A Shark’s Perspective – Live from Connect to Convert (A Podcast Interview with George Thomas)
October 11, 2019, 8:00 am
A Shark’s Perspective – Live from Connect to Convert (A Podcast Interview with Nancy Harhut)
October 10, 2019, 8:00 am
A Shark’s Perspective – Live from Connect to Convert (A Podcast Interview with Melissa Sciorra)
October 8, 2019, 8:00 am
A Shark’s Perspective – Live from Connect to Convert (Podcast Interview with Tamsen Webster)
October 3, 2019, 12:07 pm
Ratings and Reviews Sites: The New B2B Marketing Channel
September 23, 2019, 8:00 am
The Changing Face of B2B Social Media
September 20, 2019, 10:56 am
Creative Places to Get Leads: 2 Ideas You Need to Try
September 16, 2019, 8:00 am
What B2C Marketers Can Learn from B2B
September 16, 2019, 8:00 am
New MSP Lead Generation Trends for 2020
November 7, 2019, 8:00 am
How To Improve Your Lead Conversion Strategy
November 6, 2019, 8:00 am
Lead Generation Strategies From 10 Startups
November 5, 2019, 8:00 am
4 Lead Nurturing Tactics That Work
November 4, 2019, 4:07 pm
The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies
November 1, 2019, 8:00 am
New MSP Lead Generation Trends for 2020
November 7, 2019, 8:00 am
How To Improve Your Lead Conversion Strategy
November 6, 2019, 8:00 am
Lead Generation Strategies From 10 Startups
November 5, 2019, 8:00 am
4 Lead Nurturing Tactics That Work
November 4, 2019, 4:07 pm
The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies
November 1, 2019, 8:00 am
The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.
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A few of the topics covered in the report:
– Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
– What lead channels provide the highest quality of leads?
– How well do buyers contact their leads?
– Is the quality of leads increasing or decreasing from year to year?
– And much more.
Learn more here!
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