Q&A: Bridging the Sales and Marketing Divide

By LeadsConAdminJuly 31, 2017

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that reallymeans.

At B2B LeadsCon’s Connect to Convert, Aug. 21-23 in New York, Ruth Stevens, president, eMarketing Strategy, will moderate “When Data Met Content,” a panel discussion looking at the relationship between sales and marketing, and how the two work together in successful B2B organizations.

Read More at Chief Marketer

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