Brokers across the country are deeply concerned by Realtor.com’s latest lead generation move, after learning that the company plans to replace its own lead generation service with Opcity’s concierge-based model. Rupert Murdoch’s News Corp., which owns Realtor.com’s parent company Move Inc., acquired Opcity last August for $210 million.
Realtor.com Sparks Panic Among Brokers with Move Towards Phone-Vetted Lead-Gen
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