Recent News

6 Reasons to Avoid Putting All Your Content Marketing Eggs into a Rented Basket

September 5, 2019, by Kathy Bryan

Effective content marketing requires efficient, multi-channel content distribution. For most content marketers, that means a heavy reliance on Google and...

CCPA: What Marketers Should Know

September 4, 2019, by Jodi R. Daniels

In four months, The California Consumer Privacy Act (CCPA), takes effect on January 1, 2020.  It is deemed the most...

5 Mistakes to Avoid When Creating Direct Mail

September 3, 2019, by Nancy Harhut

Whether you’re a direct marketer who wants to fine-tune your controls, or an integrated marketer who’d like to add direct...

Recent FTC Settlement Provides Valuable Lead Generation Compliance Reminders

August 30, 2019, by Richard Newman

On August 27, 2019, the FTC announced a $30M settlement with an operator of several post-secondary schools to resolve charges...

Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth

August 29, 2019, by LeadsConAdmin

Chief Marketer recently chatted with Constant Contact's VP of Marketing Hannah Budreski, to get her thoughts on the challenges of...

Transforming Marketing Investments into Results: Principles for Experience Optimization

August 28, 2019, by Jeff Eckman

As a marketing leader, you and your team may be investing significant resources to drive quality interest and traffic to...

Three Tips for Lead Generation and B2B Conversion

August 27, 2019, by LeadsConAdmin

Lead generation is an expensive task for any B2B marketer, but it's not cost alone that keeps them up at...

4 Steps to Careful Planning & Setup Before Launching a Lead Generation Campaign

August 26, 2019, by Rob Camhe

Whether for outbound dialing in your call center or for email newsletter engagement, lead generation campaigns can be incredibly beneficial...

Are Your Lead Conversion Rates Above Average?

August 22, 2019, by LeadsConAdmin

It is every company's goal to get a good conversion on their leads, which is why companies employ metrics to...

Lead Generation: This Is How You Succeed

August 21, 2019, by LeadsConAdmin

 If your staff, products, and services are the engine of your business, your clients and customers are your fuel. Without...

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