Retargeting and Remarketing are two different terms. Despite having two distinct meaning both the terms are buzzing in the field of marketing interchangeably. It is worth mentioning here that you must have to use the right word at the right place.
If you don’t know the exact difference between these two terms, you will end up writing for the wrong sort of ads!
Hence, if you are working in the world of marketing, then you must have to know the differences between these two different yet same terms of online marketing. Before scratching the head to explore the difference between remarketing and retargeting, let’s have a quick overview of remarketing and retargeting.
