Retargeting in 2017: What’s New and What’s Tried and True

By LeadsConAdminJanuary 10, 2017

2016 bore witness to many retargeting platform vendors bringing big business technology to local small businesses. Dynamic ads – those based on a user's demonstrated interest (time spent on a product page or items left in the cart, for example) – are enabling further customization of ad content to create more relevant, enticing and engaging messages that users enjoy more.

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