Six Steps of Effective Website Audits for Higher Ed

By Jennifer FloodJune 12, 2014

Your website is the face of your company. It is also the nesting place for the brand images and content that will be shared around the world via marketing endeavors. Make sure the information provided on your website is audited regularly for regulatory and brand compliance. Below are questions each higher education institution should be able to answer as Six Steps of Effective Website Audits:

  1. Does the website display strict company brand guidelines?

The image you have created for your school is copyrighted and should be strictly adhered to. Designate approved brand information for your employees and school representatives to use. From logo colors to taglines, your brand is one uniform message from your school to the students.

  1. Are all of the proper legal disclosures present and compliant?

Yes, disclosures are necessary on your web pages! The Department of Education has offered the approved disclosure form on its website. This must be used on each page of your website. If you need further assistance, be sure to ask your trusted compliance expert.

  1. Would a potential student know how to find you with ease?

Often phone numbers, addresses or email addresses will change. Make sure all of your information is updated in real-time so that you never miss an inquiry. Campuses relocate and your staffing may restructure but do not make it difficult for students to find the Admission Office.

  1. Are your online inquiries actually getting to the Admission Office?

Inevitably, an inquiry will fall through the cracks. Help limit this occurrence by sending test inquiries on a regular basis through the contact forms located on your site. If another company handles these inquires and passes them through to your school, double check that these inquiries are exclusive, if they are collected on your page, and that the student’s information is protected.

  1. Are your inquiry forms TCPA compliant?

Can you even contact the person making an inquiry? How will you contact them? The TCPA requires specific disclosures when inquiries offer cell phone numbers for contact. Make sure the policies enforced at your school are compliant. Landline, mobile phone, text, and email all have different disclosures—understand this and enforce accordingly.

  1. What about the Privacy Policy?

The Privacy Policy spells out the rules of what your school will or will not do with Personal Identifiable Information offered on the website.  They are required, quite lengthy, and must be updated as often as you change internal procedures.

 

Review these six steps during your next website audit and you will be on track toward a more compliant and effective site that your prospective students will appreciate. If you still have questions, IntegriShield can help. Please do not hesitate to contact me if you need assistance on any of these matters. Together we’ll protect your name and defend your brand.

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