Tag: Analytics

Augmented Analytics Is Vital to Modern Customer Acquisition

October 31, 2019, by LeadsConAdmin

Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as...

Top Metrics That Measure Inbound Call Center Performance

September 12, 2019, by LeadsConAdmin

 Your company's inbound call center is a crucial liaison between your products and services and the customers that keep you...

As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche

August 7, 2019, by LeadsConAdmin

Data-driven marketers don’t like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren’t...

How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

February 14, 2019, by LeadsConAdmin

If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your...

Six Customer Data Metrics that Really Matter

February 13, 2019, by LeadsConAdmin

It can tell us when our spouse is upset with us, when a stranger is starting at us, and even...

Lead Generation Metrics – The Basics and Beyond

February 4, 2019, by LeadsConAdmin

There are basic lead generation metrics that you must to be tracking in order to evaluate the success of your...

Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)

January 14, 2019, by LeadsConAdmin

Today, we want to talk about a couple metrics that, while related to advertising performance, are not necessarily advertising specific...

9 Analytics Insights to Help Grow Your Business

December 11, 2018, by LeadsConAdmin

Whether your website is eCommerce, lead gen or branding, within your data are huge opportunities to help your business grow....

Infutor Capitalizes on Growth in Consumer Identity Management

February 27, 2018, by aiwpadmin

by John Egan  It shouldn’t come as a surprise that Oakbrook Terrace, Illinois-based Infutor saw its revenue climb 42 percent...

Making Data Work for You: Marketing in the Post-Creative World

February 22, 2018, by aiwpadmin

by Michael Foster  The creative side of advertising gets a lot of attention. Super Bowl ads are a major talking...

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