Augmented Analytics Is Vital to Modern Customer Acquisition
October 31, 2019, by LeadsConAdmin
Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as...
Tag: Analytics
Top Metrics That Measure Inbound Call Center Performance
September 12, 2019, by LeadsConAdmin
Your company's inbound call center is a crucial liaison between your products and services and the customers that keep you...
As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche
August 7, 2019, by LeadsConAdmin
Data-driven marketers don’t like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren’t...
How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads
February 14, 2019, by LeadsConAdmin
If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your...
Six Customer Data Metrics that Really Matter
February 13, 2019, by LeadsConAdmin
It can tell us when our spouse is upset with us, when a stranger is starting at us, and even...
Lead Generation Metrics – The Basics and Beyond
February 4, 2019, by LeadsConAdmin
There are basic lead generation metrics that you must to be tracking in order to evaluate the success of your...
Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)
January 14, 2019, by LeadsConAdmin
Today, we want to talk about a couple metrics that, while related to advertising performance, are not necessarily advertising specific...
9 Analytics Insights to Help Grow Your Business
December 11, 2018, by LeadsConAdmin
Whether your website is eCommerce, lead gen or branding, within your data are huge opportunities to help your business grow....
Infutor Capitalizes on Growth in Consumer Identity Management
February 27, 2018, by aiwpadmin
by John Egan It shouldn’t come as a surprise that Oakbrook Terrace, Illinois-based Infutor saw its revenue climb 42 percent...
Making Data Work for You: Marketing in the Post-Creative World
February 22, 2018, by aiwpadmin
by Michael Foster The creative side of advertising gets a lot of attention. Super Bowl ads are a major talking...
