Tag: Attribution

As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche

August 7, 2019, by LeadsConAdmin

Data-driven marketers don’t like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren’t...

Lead Tracking: 5 Best Practices for Marketing Operations

November 15, 2018, by LeadsConAdmin

  We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off...

CPI is Out. ROI is In.

July 10, 2017, by Lisa Olmedo

For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale...

Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics

April 13, 2017, by LeadsConAdmin

Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics The optimal combination of...

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