Tag: B2B Lead Generation

Tapping Into the Educational Power of Webinars

August 14, 2017, by LeadsConAdmin

Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep...

ADP Canada Uses PR to Change the B2B Conversation

August 7, 2017, by LeadsConAdmin

For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found,...

Using Top-Tier Tech and a Fine Touch to Boost Leads

August 3, 2017, by aiwpadmin

by Michael Foster    The secret sauce of any lead-generation marketing effort is going to be different, and more marketers...

Creating B2B Content That Connects

August 2, 2017, by LeadsConAdmin

When creating copy, do you write what you want to say—or what your audience actually wants to hear?“Having the right...

Q&A: Bridging the Sales and Marketing Divide

July 31, 2017, by LeadsConAdmin

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But...

How Earth Networks Weathers the Challenge of Numerous B2B Verticals

July 18, 2017, by LeadsConAdmin

For B2B companies targeting numerous vertical markets, creating strategies to reach varied customer segments can be a challenge, particularly on...

How to Do Lead Management that Improves Conversion

July 11, 2017, by LeadsConAdmin

In this post, I'm going to focus on how to do lead management that increases sales conversion. Here's why: First,...

Survey Finds Majority of Business Leaders Struggling with Lead Management and Routing

April 19, 2017, by LeadsConAdmin

 A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of...

5 Things That Don’t Belong in Your Lead Scoring Model

March 30, 2017, by LeadsConAdmin

If you have a marketing automation solution in place, you’ve probably enabled lead scoring as a key element in the...

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