Tag: Behavioral Science

The Science Behind MassMutual’s 401(k) Campaign Win

August 30, 2018, by aiwpadmin

By Eric Schaal If you think about financial products, it’s easy to see how retirement savings programs would always be...

Churn-Resistant Leads and Behavioral Science with John Sisson

February 6, 2017, by aiwpadmin

By Kieran Kern.  Are you spending too much on unqualified leads? Do you have more churn after the sale than...

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