Tag: Behavioral Targeting

Behavioral Targeted Lead Nurturing: It’s All About Context

April 11, 2019, by LeadsConAdmin

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to...

Increasing Revenue at the Intersection of Humans and Machines

January 31, 2018, by aiwpadmin

by Kieran O'Brien Kern   Recently, marketers have been fighting the battle of optimizing for humans versus bots, especially when it...

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