Tag: Data

The Applicability of Vermont’s Data Broker Law to the Lead Generation Industry

August 1, 2018, by Richard Newman

There has been no shortage of blog posts since May 2018 discussing Vermont’s groundbreaking data broker disclosure and security legislation....

How to Use a CDP to Engage Customers Outside the Realm of Marketing

July 11, 2018, by LeadsConAdmin

 One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party data...

5 Key Ways GDPR Will Impact Digital Advertising

June 20, 2018, by LeadsConAdmin

 Since the news of potential voter manipulation by data firm Cambridge Analytica broke early this year, the question of data...

Infutor Capitalizes on Growth in Consumer Identity Management

February 27, 2018, by aiwpadmin

by John Egan  It shouldn’t come as a surprise that Oakbrook Terrace, Illinois-based Infutor saw its revenue climb 42 percent...

Making Data Work for You: Marketing in the Post-Creative World

February 22, 2018, by aiwpadmin

by Michael Foster  The creative side of advertising gets a lot of attention. Super Bowl ads are a major talking...

Get Customers Excited About Your Brand: How Data Segmentation Can Help

February 14, 2018, by Ajay Gupta

Insights behind Great Clips’ 2017 award-winning digital campaign. Big data has been around for some time. But, what’s changed is...

A New Way to Turn Leads into Revenue

February 1, 2018, by aiwpadmin

by Michael Foster   As shocking as it may sound, many companies ignore inbound leads, costing millions of dollars in lost...

Better, Good and Great Clips: How Data Drives Messaging

January 10, 2018, by aiwpadmin

By Kieran Kern It takes more than a great haircut and head massage to connect a customer to a brand....

5 Tips to Get More Accurate Data and Improve Your Lead Generation

October 25, 2017, by LeadsConAdmin

 Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. When you know...

Q&A: Bridging the Sales and Marketing Divide

July 31, 2017, by LeadsConAdmin

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But...

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