Tag: Data

Combining Data and Content for Successful Lead Generation Marketing

July 19, 2017, by aiwpadmin

by Michael Foster    One of the biggest debates in marketing these days pits content against data. Do campaigns succeed...

Sparkroom: Innovation to Enhance Performance is Key

March 9, 2017, by aiwpadmin

by Shahnaz Mahmud   Sparkroom is now in its third year of LeadsCon sponsorship. That includes the upcoming LeadsCon Las Vegas...

Better Leads with Better Consumer Data

March 1, 2017, by aiwpadmin

by Michael Foster  The key to successful lead generation campaigns is data. We all know this, but how can you...

Race to the Sale: Ross Shanken Shares How Data is Key

February 28, 2017, by aiwpadmin

by Kieran Kern    You’ve waited until exactly the right moment when the stars are aligned and the customer is...

3 Lead Generation Best Practices You Shouldn’t Ignore

February 21, 2017, by Josh McGrail

With today’s digital-savvy consumers, lead generation is evolving quickly and with it so are the demands that you be at...

Acquire More While Spending Less

January 24, 2017, by aiwpadmin

By Michael Foster.  Digital marketing always seems more expensive than other options. A truism of the marketing world is that...

Acquiring Better Leads Using Underlying Intelligence and Authoritative Sources to Connect the Dots

January 23, 2017, by Michael Feuerstein

What does a ‘good’ lead look like? Well, that depends on who you are, your company’s objectives and who your...

Turning Data into Insights to Acquire and Grow Leads

January 19, 2017, by aiwpadmin

By Michael Foster.  It’s a simple fact all marketers know to be true: We live and die by leads. Good leads...

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