Tag: Direct to Consumer

Customer Lifetime Value: The Most Under Utilized Relationship in Marketing

September 10, 2019, by Scott Gifis

Simply put, brands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary...

Facebook has Become the Storefront for Direct-to-Consumer Brands

July 16, 2019, by LeadsConAdmin

Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check...

Is “Direct-To-Consumer” A Bad Word

June 27, 2019, by LeadsConAdmin

The term "direct-to-consumer marketing" once conjured pictures of direct mail, billboards and late-night infomercials. Fast forward to today, where disruptor...

What D2C Retail Brands Need to Know Before Using AI For Customer Acquisition

April 25, 2019, by LeadsConAdmin

The once-clear boundaries between brands and retailers have faded. Brands have learned how to be retailers, and retailers find themselves...

The Rise Of Direct-To-Consumer Marketing

October 3, 2017, by LeadsConAdmin

Direct-to-consumer marketing is a big win for branded manufacturers that no longer need to sell through the middleman. So how...

© 2019 Access Intelligence, LLC – All Rights Reserved. ||