How to Use Lead Scoring with Email Marketing
October 22, 2018, by LeadsConAdmin
With sales being the ultimate conversion of any B2B marketing team, you need a straightforward path to determine how...
Tag: Lead Scoring
17 Marketing Experts Share Their #1 Lead Scoring Tip
July 10, 2018, by LeadsConAdmin
Did you know that according to new data, 57% of B2B companies identify converting qualified leads into paying customers as...
How Predictive Lead Scoring Improves Marketing and Drives Sales
November 29, 2017, by LeadsConAdmin
Inbound marketing, with its customer-centric focus and data-driven approach, has allowed companies to vastly improve the effectiveness of their marketing...
Lead Scoring Lessons from a Card Counter
May 25, 2017, by LeadsConAdmin
"The key to getting the most out of your marketing automation process," says marketing and sales whiz Trish Witkowski, "is...
5 Things That Don’t Belong in Your Lead Scoring Model
March 30, 2017, by LeadsConAdmin
If you have a marketing automation solution in place, you’ve probably enabled lead scoring as a key element in the...
