Tag: Lead Scoring

How to Use Lead Scoring with Email Marketing

October 22, 2018, by LeadsConAdmin

  With sales being the ultimate conversion of any B2B marketing team, you need a straightforward path to determine how...

17 Marketing Experts Share Their #1 Lead Scoring Tip

July 10, 2018, by LeadsConAdmin

 Did you know that according to new data, 57% of B2B companies identify converting qualified leads into paying customers as...

How Predictive Lead Scoring Improves Marketing and Drives Sales

November 29, 2017, by LeadsConAdmin

Inbound marketing, with its customer-centric focus and data-driven approach, has allowed companies to vastly improve the effectiveness of their marketing...

Lead Scoring Lessons from a Card Counter

May 25, 2017, by LeadsConAdmin

"The key to getting the most out of your marketing automation process," says marketing and sales whiz Trish Witkowski, "is...

5 Things That Don’t Belong in Your Lead Scoring Model

March 30, 2017, by LeadsConAdmin

If you have a marketing automation solution in place, you’ve probably enabled lead scoring as a key element in the...

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