Tag: Lead Value

A Secret Weapon to Beat the Lead Generation Competition

February 5, 2018, by aiwpadmin

by Michael Foster A few years ago, a trend quietly took over the tech world: hiring economists.My favorite example was...

How to Stop Wasting Money on the Wrong Lead Generation Tactics

December 13, 2017, by LeadsConAdmin

 Have you ever heard marketers say that a certain lead generation tactic is the best? And no matter what, you...

CPI is Out. ROI is In.

July 10, 2017, by Lisa Olmedo

For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale...

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