Customer Lifetime Value: The Most Under Utilized Relationship in Marketing
September 10, 2019, by Scott Gifis
Simply put, brands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary...
Tag: Lifetime Value
Why Your Existing Customers Are Your Best Customers
May 21, 2019, by LeadsConAdmin
Sometimes, its so easy to get caught up in the process of converting new customers that you forget that your...
Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)
January 14, 2019, by LeadsConAdmin
Today, we want to talk about a couple metrics that, while related to advertising performance, are not necessarily advertising specific...
Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
October 23, 2018, by LeadsConAdmin
If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new...
Understand and Measure Mobile Customer Lifetime Value
July 9, 2018, by LeadsConAdmin
Does a low cost per install (CPI) mean you should pour all your marketing dollars into paid acquisition? Does a...
