Tag: Personalization

Customer Lifetime Value: The Most Under Utilized Relationship in Marketing

September 10, 2019, by Scott Gifis

Simply put, brands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary...

Transforming Marketing Investments into Results: Principles for Experience Optimization

August 28, 2019, by Jeff Eckman

As a marketing leader, you and your team may be investing significant resources to drive quality interest and traffic to...

One Size Does Not Fit All: 3 Tips for Personalizing the Way You Communicate with Clients

May 9, 2019, by LeadsConAdmin

From phone calls to email to onsite meetings, I've found that learning a clients preferred project management style up front...

Why Data-Powered Personalization Matters Today

August 16, 2018, by aiwpadmin

By Barry Eitel Personalization is now a key part of every consumer journey. Shoppers today expect all aspects of their...

Infutor Capitalizes on Growth in Consumer Identity Management

February 27, 2018, by aiwpadmin

by John Egan  It shouldn’t come as a surprise that Oakbrook Terrace, Illinois-based Infutor saw its revenue climb 42 percent...

Getting Personal in Marketing

February 15, 2018, by aiwpadmin

by Michael Foster Stop me if you’ve heard this one: In the future, we won’t market to demographics or audience...

Get Customers Excited About Your Brand: How Data Segmentation Can Help

February 14, 2018, by Ajay Gupta

Insights behind Great Clips’ 2017 award-winning digital campaign. Big data has been around for some time. But, what’s changed is...

Better Leads with Better Consumer Data

March 1, 2017, by aiwpadmin

by Michael Foster  The key to successful lead generation campaigns is data. We all know this, but how can you...

Race to the Sale: Ross Shanken Shares How Data is Key

February 28, 2017, by aiwpadmin

by Kieran Kern    You’ve waited until exactly the right moment when the stars are aligned and the customer is...

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