Customer Lifetime Value: The Most Under Utilized Relationship in Marketing
September 10, 2019, by Scott Gifis
Simply put, brands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary...
Tag: Personalization
Transforming Marketing Investments into Results: Principles for Experience Optimization
August 28, 2019, by Jeff Eckman
As a marketing leader, you and your team may be investing significant resources to drive quality interest and traffic to...
One Size Does Not Fit All: 3 Tips for Personalizing the Way You Communicate with Clients
May 9, 2019, by LeadsConAdmin
From phone calls to email to onsite meetings, I've found that learning a clients preferred project management style up front...
Why Data-Powered Personalization Matters Today
August 16, 2018, by aiwpadmin
By Barry Eitel Personalization is now a key part of every consumer journey. Shoppers today expect all aspects of their...
Infutor Capitalizes on Growth in Consumer Identity Management
February 27, 2018, by aiwpadmin
by John Egan It shouldn’t come as a surprise that Oakbrook Terrace, Illinois-based Infutor saw its revenue climb 42 percent...
Getting Personal in Marketing
February 15, 2018, by aiwpadmin
by Michael Foster Stop me if you’ve heard this one: In the future, we won’t market to demographics or audience...
Get Customers Excited About Your Brand: How Data Segmentation Can Help
February 14, 2018, by Ajay Gupta
Insights behind Great Clips’ 2017 award-winning digital campaign. Big data has been around for some time. But, what’s changed is...
Better Leads with Better Consumer Data
March 1, 2017, by aiwpadmin
by Michael Foster The key to successful lead generation campaigns is data. We all know this, but how can you...
Race to the Sale: Ross Shanken Shares How Data is Key
February 28, 2017, by aiwpadmin
by Kieran Kern You’ve waited until exactly the right moment when the stars are aligned and the customer is...
