Tag: Targeting

Facebook Removes Age, Gender and ZIP Code Targeting for Housing, Employment, Credit Ads

March 25, 2019, by LeadsConAdmin

Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of...

Where Marketing Starts—and Soars

September 13, 2018, by aiwpadmin

By Michael Foster The technology of marketing is constantly changing. But getting your hands on leads is the first step,...

Engage, Incentivize, Reward: Jason Neubauer on How to Convert Gen Z

January 24, 2018, by aiwpadmin

by Kieran O'Brien Kern Jason Neubauer knows the unlimited potential of young people firsthand. At 23, he started his first company...

Facebook Will Target Ads to People Based on Store Visits, Offline Purchases, Calls to Businesses

October 5, 2017, by LeadsConAdmin

Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come...

The Inbound Omnichannel Dilemma – Can You Identify Your Customers?

August 22, 2017, by Dave Dague

So many of the omnichannel discussions today are focused on outbound lead generation and making sure you are reaching potential...

Marketers Focusing on Ad Sentiment and Relevance Make Gains over Ad Blocking through Improved User Experience

May 18, 2017, by LeadsConAdmin

While digital advertising dominates our multi screen world, taking a closer look at user experience is key to understanding how...

How to Find Millennial Influencers in 2017

April 17, 2017, by LeadsConAdmin

Millennials are a very important demographic for marketers. As the largest generation since the boomers, millennials are fast growing in...

New Strategies for Reaching Enrollment and Student Outcome Goals

March 9, 2017, by Frank Healy

Student success continues to be a top priority for high education leaders. A University Business survey shows student success activities...

Better Leads with Better Consumer Data

March 1, 2017, by aiwpadmin

by Michael Foster  The key to successful lead generation campaigns is data. We all know this, but how can you...

Race to the Sale: Ross Shanken Shares How Data is Key

February 28, 2017, by aiwpadmin

by Kieran Kern    You’ve waited until exactly the right moment when the stars are aligned and the customer is...

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