Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.
“Despite the best counsel given, many companies still make webinars way too sale-focused,” says Star VanderHaar, vice president, Arketi Group. “They forget that the key point is all about education. Someone is giving up their time to be on the line with you and they’ll shut you off the minute they hear a sales pitch.”
VanderHaar and John Hansen, senior manager, mid-market marketing leader, Iron Mountain, will present “Lead Nurturing: Turning ‘Who are You? Into ‘Let’s Do Business’” at LeadsCon’s B2B Connect to Convert, Aug, 21-23 in New York.
