Its guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can likely calculate, these values.
The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value
Other Stories You Might Like
Why Your Existing Customers Are Your Best Customers
May 21, 2019, 8:00 am
3 Steps to Create Warm Leads for Your Sales Team
May 20, 2019, 4:14 pm
7 Inbound Marketing Techniques for a Successful Lead Generation Campaign – Infographic
May 6, 2019, 8:00 am
10 Ways a Facebook Group Can Increase Lead Generation
May 3, 2019, 8:00 am
Lead Generation and Nurturing: Where Are the Inflection Points Between ‘Give’ and ‘Ask’ for Your Brand?
May 2, 2019, 8:00 am
5 Quick Content Marketing Tactics for Fintech Lead Generation
May 1, 2019, 1:52 pm
What D2C Retail Brands Need to Know Before Using AI For Customer Acquisition
April 25, 2019, 8:00 am
4-Step Lead Generation Analysis to Optimize Sales Conversion
April 23, 2019, 8:00 am
Using Twitter Lead Generation Cards to Build Your Email Subscriber Lists
April 16, 2019, 11:03 am
Call Generation: Acquiring Quality Leads at Scale
April 9, 2019, 11:49 am
