The Influence of Hashtags on Business Instagram Stories (Infographic)

By LeadsConAdminAugust 14, 2018






Social media seems to be everywhere on the Internet these days with so many platforms available, and Instagram has become one of the most engaging.

In less than a decade, the platform has managed to gain more than 300 million users on a daily basis, and the popularity of Instagram has increased dramatically with the introduction of Instagram Stories.

With Instagram Stories, users can post pictures and videos, and use hashtags and filters. With more than 200 million users every day, it is perhaps Instagram’s most significant selling point.

Remember that marketing is a huge part of a successful business and can be particularly effective when it is visual. That is why the biggest brands around the world use Instagram Stories to connect with consumers and potential customers.

Brands such as Nike, Adidas, GQ, Mac, and others use tactics such as live videos, celebrity takeovers, event coverage and behind-the-scenes footage to tease their customers.

But Instagram Stories is incomplete without hashtags. Since Instagram included Stories on its explore page, hashtags have found new importance in the user experience. Now users can search for your hashtag and come across your Stories even if they don’t follow you. They serve to boost the reach and visibility of Instagram Stories.

Check out this infographic at for hacks and tips on making the best use of Instagram Stories as a form of social media marketing.

Other Stories You Might Like

8 Ways to Improve Your LinkedIn Lead Generation Ads Today
October 17, 2019, 8:00 am

The Changing Face of B2B Social Media
September 20, 2019, 10:56 am

Digital Advertising and Marketing Strategies for Reaching the Modern Customer
September 10, 2019, 12:00 pm

Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
August 29, 2019, 8:00 am

8 Social Media Marketing Stats You Shouldn’t Ignore
June 25, 2019, 8:00 am

3 Social Media Tools to Measure Share of Voice
June 17, 2019, 8:00 am

4 Effective Social Media Lead Generation Techniques
June 3, 2019, 8:00 am

Avoid these Common Social Media Marketing Mistakes
May 16, 2019, 8:00 am

The Beginner’s Guide to Direct-to-Consumer Marketing
April 30, 2019, 12:56 pm

Using Twitter Lead Generation Cards to Build Your Email Subscriber Lists
April 16, 2019, 11:03 am

© 2019 Access Intelligence, LLC – All Rights Reserved. ||