The Secret to $5 Customer Acquisition Costs on Facebook

By LeadsConAdminJanuary 18, 2017

John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife's ecommerce business. He was tasked with increasing ROI from advertising channels. Facebook was an easy target. The company already had tens of thousands of fans there, and the community was highly engaged.

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