Three Ways Call Tracking Can Make Lead Management Easier

By Samantha KaramDecember 10, 2014

If you work at a business that takes leads regularly, you know how stressful lead management can be. Without the right tools, you can easily become disorganized or make simple mistakes that lead to inaccurate records.

Now we know you’re probably wondering what call tracking can do to help with lead management. That’s what we’re here to tell you! Here are three things you can do with your call tracking to help keep your leads organized and accurate.

Sync Your Call Tracking with Your CRM System

Manually entering your caller information into your CRM system is error prone and time consuming. To keep your lead management efficient and accurate, consider syncing your call tracking and CRM database. You can save time by automating the process of transferring caller information into the CRM system. Automating the process also eliminates the risk of human error so you can make sure your records are precise and complete.

Use Unique TFNs on Different Campaigns

You have to know where your leads are coming from so you can properly allocate funds to the campaigns that generate leads and stop the ones that are ineffective. By assigning unique toll-free numbers (TFNs) to each of your campaigns, you can see which ad prompted a lead to call. With this information, you can make informed decisions about where to invest your budget to generate more leads with successful campaigns.

Implement Geographic Call Mapping

Do you know what regions the majority of your phone leads come from? Since geo-targeting has become so popular recently, it’s imperative to know if your campaigns are generating conversions in their geographic locations. If your call tracking solution has a call mapping feature, you can see exactly where your phone calls are coming from and organize leads by region.

Have you noticed additional ways your call tracking solution helps with lead management? Let us know in the comments!

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