The advent of the digital revolution era has caused the use of mobile web to increase exponentially year-over-year. According to a Google report, 90 percent of all media interactions are screen-based. As the volume of Internet searches coming from mobile devices continues to rise, marketers need to continuously focus on creating an optimized experience for users.
To do so successfully, your mobile lead generation strategy requires sophisticated resources to make sure you can effectively reach users through this constantly growing channel. With the increase of advertising in the mobile space, Higher Ed Growth reveals three tips for a successful online lead generation strategy.
1. Responsive Design
Responsive design is vital to your web design to ensure users have an effortless viewing experience from mobile phones, tablets, desktops, etc. Responsive design allows your website to appear properly formatted from almost any given device.
This practice is essential to ensuring your audience is getting the same information and experience from mobile to desktop. This also helps to streamline processes by only requiring developers to update one version of your website. The result is overall better usability, higher conversion rates, and improved search engine optimization (SEO).
2. Customized Calls-to-Action
Creating calls-to-action (CTAs) for your website lets your message quickly reach users in just a few simple words. When you create this copy, it’s important to deliver a message that is clear and to the point; this encourages the user to respond right away.
The design of CTA buttons on a mobile web layout is critical to catching the visitor’s attention. The placement will dictate how likely the user will take action. Place your buttons in prominent areas, such as the top of the page, so the user notices it at once. CTAs create value by directing users to the information they are looking for, and the act you want them to take.
3. Optimize Content
Good content is instrumental in getting website visitors to the point of conversion. Therefore, it is important to provide them with content that is useful, relevant, and engaging. Put in the extra effort to ensure that the content conforms to your site’s SEO goals and keywords when drafting copy for your layout.
Also, don’t be afraid to test out different content to learn what performs best and find out what your users respond to most. When writing to mobile audiences, make the content short, easy-to-understand, and always keep shareability in mind.
To deliver the most personal, user-friendly mobile website experience possible, start with your customer in mind. Consider what you already know about your users, as this information and data will be vital when quantifying a mobile-friendly lead generation strategy.
Mobile marketing is on the rise. Companies that create an effective mobile marketing strategy will have a competitive advantage in this rapidly growing space.