Twitter’s Got It Right: Why CFOs Can Oversee Marketing

By LeadsConAdminJune 3, 2015

Much has been said and written in the marketing industry about Twitter's decision to have its CFO Anthony Noto, an alumnus of noted Wall Street firm Goldman Sachs, oversee the company's marketing organization. Bottom line: How can a left-brain numbers guy oversee a right-brain, creative marketing organization?

Read More at Ad Age

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