Use of Limit Ad Tracking Drops as Ad Blocking Grows

By LeadsConAdminMay 12, 2016

Behind the scenes in the escalating war between ad-blocking consumers and advertisers and ad-supported publishers, the use of one privacy tool has decreased. Mobile marketing platform firm Tune reports that, as the number of ad-blocker downloads rises, the limit-ad-tracking feature available in iOS and Android devices has actually dropped.

Read More at Ad Age

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