There’s a lot of talk in the B2B world about what we can learn from consumer marketers. We need to treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate with them. And how to speak to buyers like humans, with messages that both inform and entertain.
To hear more from the author, Ruth Stevens in person, be sure to join us for Connect to Convert at the Westin Boston Waterfront, September 25-27, where Ruth will be speaking on the 2020 B2B Outlook on current and future trends. Register Here!