What’s a Lead Exchange Platform?

By aiwpadminJanuary 18, 2016

by Michael Foster.

Remember when the stock exchange had people frantically yelling orders at each other, waving slips of paper and running around while talking on several phones at once? That was the exchange in its purest form — a place where people make deals as fast as possible, matching buyers with sellers as quickly as possible results in the best price possible for both parties, more liquidity for sellers and more value for buyers.

A lead exchange platform works very much the same way. You have publishers and lead generators on the one side obtaining the leads from various sources, whether it’s their website, their email list, or their social media presence, and these people jump into the frantic exchange ready to sell those leads. On the other side of the transaction are the buyers — people looking for high quality leads at the lowest possible price and who want those good leads fast and cheap.

Lead exchange platforms are the technology that makes this happen instantly, without all the yelling, paper waving, and multiple phones.

Just like the modern day stock market, lead exchange platforms exist to help match buyers and sellers virtually and to do so instantly. Large lead exchange platforms such as ReviMedia’s PX service do just that. With the ability to collect leads instantly and categorize them according to intent, vertical and quality, PX can then give lead buyers access to higher quality leads that increases sales conversion.

The best part? This all happens automatically, with minimal effort on the side of the buyer or seller.

The Future of Lead Exchanging
The technology that makes online lead generation exchanges work is complicated, and it’s evolving. Companies like ReviMedia continue to work with third-party groups to verify the quality and veracity of leads while creating more real-time reporting tools and technical support for buyers who might get lost and confused in the complex lead generation landscape.

The future of lead exchanges looks bright, thanks to the growth of platforms like PX, which already has over 1,000 publishers on board and over 200 lead buyers. The platform continues to scale, as real-time bidding more broadly continues to grow at a high rate — Millward Brown estimates that RTB advertising will grow by 35 percent over the next few years.

With so much growth and activity involved, anyone who looks for leads should take a look at the value being created by these low-cost and high-technology solutions to the age old problem of matching buyers and sellers. PX and other exchanges are going to improve sales, make lead generation easier and lower costs for everyone. It’s only a matter of time.

ReviMedia is the Lead Sponsor of LeadsCon Las Vegas. Visit them on the exhibit floor in booth #101 for more information about PX.

Click here to register for LeadsCon Las Vegas 2016.

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